marketing – Pulmonary Rehabilitation Awareness and Benefits

Founded in 2016 by Paul Mills and Elaine Smith

IDEAS to raise awareness. for Pulmonary Rehabilitation Week UK and All Ireland June 15-19, 2026

1 Poster about PR in pharmacies, invite your pharmacy teams to an online meeting & explain the benefits of PR have a patient with you.

2 Add a QR code to your PR referral form link it to a PR video

3 Screen saver at the hospital about PR, with a QR code to your PR video

4 Videos of PR in GP surgeries.

5 Recruit patient volunteers who have completed PR to help advertise PR

6 Set up a stall, carryout a meet and greet in the entrances to the following supermarkets, low referring GP surgeries, Hospital Restaurants, Hospitals Entrances. Respiratory departments, bingo halls, football stadiums, social services offices,social clubs,

7 Send a Press release to local media about PR, press release drop box https://www.dropbox.com/scl/fi/qx933n5t4177aicnr0av2/Presss-Release-2026-update-with-picture.docx?rlkey=yinci4zfkm8ik6fhyi984m5w3&st=pydd6qox&dl=0

8 PR patient champions in the media sharing their story about the benefits of PR.

9 Live PR sessions on TV, Radio interview about PR, Produce a video about how PR benefits patients.

10 Patients post a message on social media, about how PR helped them.

11 Invite your local: Mayor, Councillors, MP, Chief Executive of health services, Integrated Care System, Health Service Board, HE Trust Board members, to open PR session

12 Arrange an online meeting with your local hospital discharge team to explain how PR can reduce the time patients spend in a hospital if they complete PR

13 Activity challenges for staff and patients virtual walks, sit to stand, step challenges.

14 Invite your Respiratory Consultants to try a pulmonary rehab session.

15 Target the lowest refers or non refers to PR.

16 Prize giving ceremony for the top local referrer to PR.

17 Can your PR patients who have completed PR do an online Question and Answer session for potential refers

19 Invite potential refers to an online meeting Zoom or Microsoft teams meeting Explain the benefits of PR

20 Find out from your local patients where you need to advertise PR

21 Can your patients who have completed PR do an online Question and Answer session for university pre-registration health care students, explaining how they benefited from PR.

22 Send this video link to university course leads. Jody Bryant Associate Professor GIVING STUDENTS A UNIQUE INSIGHT Pulmonary Rehab Awareness

23 Follow our YouTube channel Pulmonary Rehab Awareness for more ideas

23 Invite to an online meeting, practice nurses, GP’s, lung transplant team, frailty team explain the benefits of PR, have a patient with you

24 Invite Consultants to try PR.

26 Plan a local pulmonary rehab exercise flash mob for PR WEEK

27 Low referrals Offer observation only session to patients who would benefit from before they do the pre-PR exercise assessment.

28 Explain the ability of PR to free up hospital bed space to your local 👉Hospital👉Health Board 👉 Integrated Care Board 👉Health Trust 👉 Hospital discharge Team, 👉HSE 👉 PR reduces time spent in a hospital bed by 4:8 days if completed video